The Second Way - Integrate Hypothesis- Driven-Development and A/B Testing into Our Daily Work
4 important questions on The Second Way - Integrate Hypothesis- Driven-Development and A/B Testing into Our Daily Work
Which techniques can be used to research if a feature achieve the desired outcome.
- Hypothesis driven development
- customer acquisition funnels
- A/B testing
What's A/B testing
Name a few A/B testing tools
- Etsy's Feature APi
- Google analytics
- Optimizely
- Higher grades + faster learning
- Never study anything twice
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How can a hypothesis be framed according to Barry O'Reilly?
- We believe (that increasing the size of hotel images in the booking page)
- Will result (in improved customer engagement and conversion
- We will have confidence to proceed when (we see a 5% increase in customers who review hotel images who then proceed to book in 48hours).
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- Never study anything twice again
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- 100% sure, 100% understanding
