Articles - Yu & Hang (2010)
4 important questions on Articles - Yu & Hang (2010)
There are two preconditions for such a market disruption to occur:
There are two general classes of technologies:
2) evolutionary, continuous, incremental or ‘nuts and bolts’ technologies
According to their measure, a disruptive innovation should
(ii)offer new value propositions to attract a new customer segment orthe more price sensitive mainstream market; (iii) be sold at a lower price; and
(iv) penetrate the market from niche to mainstream.
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The key to avoiding the negative effects of disruptive technologies is to
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