Services and goods characteristics: Myths, Perspectives, and Inversions - Perishability
3 important questions on Services and goods characteristics: Myths, Perspectives, and Inversions - Perishability
What is the myth of perishability?
The characteristic of perishability is closely linked to the characteristic of tangibility and is intended to imply that because services are not tangible, unlike goods, they can not be produced at one point in time, inventoried, and then sold at a later time when demanded.
What is from the producer's perspective the important measure of time?
The period between when an offering is produced and when it can be sold to produce income.
What is from the consumer's perspective (marketing perspective) the important measure of time?
The period that the offer can deliver benefits aften acquisition, an the illusion of imperishability of goods largely vanishes.
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