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Summary The Opportunity Analysis Canvas - Second Edition

- James V Green
219 Flashcards & Notes
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A snapshot of the summary - The Opportunity Analysis Canvas - Second Edition Author: James V Green

  • 1 Introduction to The Opportunity Analysis Canvas

  • What is an opportunity within the context of the opportunity analysis canvas?
    Opportunity refers to the potential to create a new venture that creates value for both the customers and the operators of the venture
  • What is the business model approach?
    The business model is a precursor to the business plan and focuses on engaging students in early customer discovery and testing the major hypothesis of their business models.
  • Without the idea for a product or service, neither the ________  _____ nor ________  _________ can begin.
    business model, customer discovery
  • Thinking entrepreneurially is influenced by individual ________, ___________, and _________
    mindsets, motivations, and behaviors
  • Seeing entrepreneurially requires you to have a "___  _______" perspective, which means that you recognize and understand the ________  ______ impacting your ideas as well as ________ and ___________  _______ that exist in the present and future.
    "big picture"; economic forces; industry, competitive factors
  • Acting entrepreneurially requires attention to _____  __________ and ___________  ______________.
    value innovation, opportunity identification
  • 2 Thinking Entrepreneurially

  • How many entrepreneurial opportunity categories does Drucker (1985) classify?
    3 categories

  • What is Drucker's (1985) first category of entrepreneurial opportunity and when does it occur?
    1) The creation of new information, as occurs in the invention of new technologies
  • What is Drucker's (1985) second category of entrepreneurial opportunity and when does it occur?
    2) The exploitations of market inefficiencies that result from asymmetry, as occurs across time and geography
  • What is Drucker's (1985) third category of entrepreneurial opportunity and when does it occur?
    3) The reaction to shifts in the relative costs and benefits of alternative uses for resources, as occurs with political, regulatory, or demographic changes
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