Mobile - Justifying a native app
3 important questions on Mobile - Justifying a native app
- Volume; Do you have a lot of users?
- Frequency: How often do they use the app?
- Unique: Does your app need native capabilities a web app won't provide?
- Cost: Is the cost of building and maintaining worth the benefits?
UXDI App checklist
At a very high level are the frequency and the volume of usage that could help you make a decision.
Justifying a native app
- 25% of apps are deleted after first open
- 45% of time spent on mobile phones occurs in a single app
- 85% of time spent on mobile phones occurs in the top 5 used apps: Whatsapp, Facebook, Instagram, Twitter, Messenger
- The big apps of the world: Google maps, Facebook, Instagram, Whatsapp, Gmail
Justifying a native app
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