User Research - Introducing research
15 important questions on User Research - Introducing research
Which research is unstructured, not measurable, deep insights, subjective, interpretive, small sample sizes and is been seen as a "Soft" science?
Which research is structured, numerical, measurable, broad insight, objective, statistical, larger sample sizes, and is been seen as a "Hard" research method?
What kind of research methods are:
- Card sorting
- Message board mining
- Customer feedback calls/mails
- Online surveys
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What kind of research methods are:
- Eye-tracking
- Usability testing
- Contextual inquiry
- Field studies
What kind of research methods are:
- Diary/camera study
- interviews
- Focus groups
When you just watch what a user does.
Who are not in the target audience?
When people are saying;
- What I want
- Our business plan
- What the developers say
- Revenue projections
- What I think my boss wants
- Next months targets
- What we hope will happen
- Our latest designs
- Technical constraints
- What marketing wants
- What the product manager wants
What is so quick and easy and cheap to make and dangerous for your product plan?
There are no facts inside your building. So get outside.
You can observe a lot just by watching.
Why is observational research incredibly powerful?
What people say, what people do, and what they say they do are entirely different things.
- Shallow research = shallow insights
- Avoid asking people's opinions
- Don't assume you know the answer
- Don't ask loaded questions
- Self-referential design
- Knowing "the answer"
- Being defensive or precious
- Asking leading questions
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The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
