User Research - Usability testing
14 important questions on User Research - Usability testing
Most powerful, most prevalent, hard to imagine a UX project taking place without it.
What does usability testing not require?
- Not expensive.
- Not complicated.
- Does not require a scientific environment.
What are the benefits of user testing?
- Presents user's experience.
- Presents product from user's perspective.
- Unites stakeholders behind a common cause.
- Challenges or validates assumptions.
- Produces a variety of user data.
- Helps build consensus and avoid feature debates.
- Cost-effective - high ROI
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What do you learn from usability testing?
- What users are trying to do (Goals).
- What users do (Behaviours).
- The context of use (Environment).
- How our product helps them achieve their goals.
- How our products facilitate common behaviours.
- What pain points and roadblocks can be removed.
- How our product compares to competitors.
- Is our product desirable? Does it solve a problem?
- Define Clear goals
- Be specific - don't try to cover everything
- Don't treat it as a once-off event
- Don't confuse it with functional testing
What does a usability facilitator do?
- Hold a conversation
- Help users relax
- Pay close attention
- Ask good questions
- Keep things on track
What is the goal of an usability test script?
- Memory aid/ aide memoir
- Specifies tasks to be completed
- Specifies questions to be asked
- Keeps test on track
A Usability Test script contains 3 chapters.
- Introduction (to make the user relax)
- Interview
- Tasks
- Welcome and thanks
- Explain the purpose of the session
- Explain the room and technical setup
- Easy questions to start
- Describe the last time you....
- understand goals
- Understand background context
- Understand the nature of the problem
- Start with a natural task, if appropriate
- Pre-defined tasks
- Ask lots of "what" and "why" questions
- Clearly explain the scenario
What do you want to achieve with User Research?
- Understanding what people need
- Understanding what their problems are
When you use your own customers as user test participants.
- Ask the right type of questions
- Rehearse
- Know the software
- Never tell them what to do
- Never take the mouse
- Read verbatim from the script
- Practice, practice, practice
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The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
