Companies and NGO's - Features that make companies likely targets
4 important questions on Companies and NGO's - Features that make companies likely targets
What 7 features lead to a company being at risk of being targeted by activists?
- Offers life-threatening (e.g. Arms) or unhealthy (e.g. Alcohol, tobacco) products.
- Produces significant spillover effects and/or deals with natural resources (e.g. Mining, forestry).
- Does business in different regions with differing ethical and social norms (e.g. Textiles).
- Is based on new technologies (e.g. Genetic engineering).
- Enjoys high brand awareness.
- Has a history of 'doing bad'?
- Has a history of doing good.
What is especially interesting when it comes to companies that deal with natural resources due to their impact on the environment in terms of eliciting a reaction?
Why are companies with high brand awareness often a target?
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Why are companies that do really good often a target of activists?
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