Collis and Rukstad, 2008 - Strategy Statement
3 important questions on Collis and Rukstad, 2008 - Strategy Statement
According to the lecturer, what will the scope tell you?
It will show you the boundaries that your strategy is linked to.
Why is the sweet spot not in the middle of the map?
Because you want to outrun your competition's offerings.
What is the strategic sweet spot?
It is to, through your strategy, make the ideal combination between customer needs, competitor's offerings and company capabilities.
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