Communication - Weeks, 2005 - The Minto Pyramid Principle
4 important questions on Communication - Weeks, 2005 - The Minto Pyramid Principle
When answering the question in the opening of your memo which is: "Why am I reading this?" and considering that a consultant wants directly to know what the relevance and utility is of the document as a whole, which 4 elements is, according to The Minto Pyramid Principle, an effective introduction that tells a story built around ?
- The situation: quick, factual sketch of the current business situation that serves to anchor the reader
- The complication: problem that unsettles the situation in the story you're telling (reason for memo or report)
- The question: What should we do? How can we do it?
- The answer: your response to the question and your solution to the complication.
When you are constructing the pyramid, you are making the case for the solution you believe is best, what 2 recommendations does Minto come with in this stage?
- Stay away from sentences initially and diagram your arguments and data (small and digestible chunks of info)
- Work from the top down: cluster and hang those chunks in a pyramid shape, with the information below developing and supporting the points above.
What perks does the pyramid principle give the listener? (3 perks)
- Listener is given the main message right at the start
- With the main message in mind, the listener can 'place' background info
- Listener can stop listening whenever interest or time dictates
- Higher grades + faster learning
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What is important for a strong message? List the 2 points mentioned
- Write your message on the top of the slide, using one sentence which fully captures your recommendation
- Use hard-hitting statements, your conclusion has to be strong and meaningful
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- Never study anything twice again
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