Bhattacharya & Polman, 2017 - Sustainability is more than just a change initiative
6 important questions on Bhattacharya & Polman, 2017 - Sustainability is more than just a change initiative
What do the authors argue when it comes to the first challenge being: Sustainability is more than just a change initiative?
For the implementation of a sustainable business model, with whom should the executives engage?
Which external reference point is key to thinking about sustainability and a sustainable business model?
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How do the authors argue that a sustainable business model is more than a strategic initiative?
As part of the strategic review, what is the role of the CEO?
What did the applying of Unilever, of this strategy give birth to?
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