Strategic management and strategic competitiveness
3 important questions on Strategic management and strategic competitiveness
What is a vision?
Vision is a picture of what the firms want to be and, in broad terms, what it ultimately achieves.
What is a mission?
A mission specifies the business or businesses in which the firm intends to compete and the customer it intends to serve.
What are strategic leaders?
Strategic leaders are people located in different parts of the firm using the strategic management process to help the firm reach its vision and mission.
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